Big News: Spin Group Acquires Be A Bear 🐻
Spin Group Acquires Audience Strategy Agency Be A Bear
Big moves at Spin.
We’re thrilled to announce that Spin Group has acquired Be A Bear, an audience-focused strategy agency known for its expertise in YouTube, Monetisation, and Social & Audience Development.
Why does this matter?
Because understanding and engaging audiences has never been more critical, and Be A Bear are the best in the business at it.
Their client list speaks for itself - Speedo, Paramount, MTV, Comedy Central, BET, Molton Brown, Edgard & Cooper, and more. With their knowledge and our creative-first approach, we’re strengthening our offering in YouTube, audience strategy, and full-funnel social impact.
What This Means for You:
🔹 A sharper focus on audience growth - ensuring brands cut through and truly connect.
🔹 Stronger YouTube capabilities, an under-leveraged channel that we’re betting big on.
🔹 The same bold creativity you expect from Spin, now with even more firepower.
Alex Bodini, CEO of Spin Group:
"We’ve worked closely with Be A Bear for years, and we couldn’t be more excited to bring them into the Spin family. As YouTube and audience-first strategies continue to dominate, having the best in the game in-house is a game-changer."
Max Maharajh, CEO of Be A Bear:
"Spin’s work has been an industry benchmark for years, and culturally, this is the perfect fit. We’re combining two ambitious, curiosity-driven teams to push boundaries even further."
With new team members across Australia, LATAM, Europe, and the UK, this move expands our global reach and strengthens our ability to help brands grow through social.
Spin continues to scale globally, working with brands like LVMH, Google, Fujifilm, Del Monte, UMG, Bupa and Britvic. This acquisition marks another step in our mission to deliver world-class, high-impact social media wizardry.
If you want to chat more about what this means for your brand, just hit reply.
Here’s to the next chapter. 🚀
Max
Co-founder, Spin
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Nice one, Max! Combining Spin’s creative firepower with Be A Bear’s audience expertise is a game-changing move. Excited to see how this powerhouse duo redefines social and YouTube growth—onwards and upwards! 🚀🔥